VSCO

Copy by Savannah Tindall, Art Direction by Rose Huang

Challenge: Choose app to pitch a refresh campaign.

Big idea: By unlocking new filters, you unlock limitless stories as well as limitless ways to alter your photos.

Insight: Given Gen Z's shared interests in photography and sharing - and in broader terms, creating - VSCO stands to capitalize if they can spread awareness of what they offer. The subtle, advanced filters and sharing capabilities VSCO provides empower you to become the creative creator that you have always been.

The Work