Tallahassee Museum

Challenge: The Tallahassee Museum was suffering from a lack of awareness regarding the programming available. 

Big Idea: Create more buzz and understanding around the Museum to see an increase in traffic.

Insight: The Tallahassee Museum, once a staple of the town, has now been forgotten and perceived as a children’s museum. By creating a more active social media page by hiring local college students as interns and have the social media posts educate the public on the programming available. Additionally, the intern would also assist the marketing department with producing news releases that feature different programming that an audience not primarily on social media would view.

An extra note: This campaign was put up against three other campaigns and was chosen by the client in the Spring of 2020 as the winning campaign. Additionally, shortly before presenting this to the client, the pandemic struck and thusly, we adjusted our campaign to be more friendly finically.

Account Manager

Below is the campaign book my team and I produced

The Work