NBC

Challenge: NBC is suffering from the White Claw phenomenon; it was once a disruptor and industry leader but now, it is struggling to stand out in a crowded ecosystem. NBC has the brand equity and innovation to fix its white claw problem and shake up the TV and streaming landscape.

Big Idea: Online Studio Audience

Insight: Streaming took over TV…so Social can take over Streaming.

Team members: Myself, Kamana Krishnana, Maya Ilana Lazar, Cameron Walter, Hannah Wink

The Work

Below is our campaign pitch, click here to view the research presentation.