BU AdClub Client, 1987 Active

Organization: Boston University AdClub is a student-run agency that is not limited to a certain major and done outside of academic credit. Students have the opportunity to work on campaigns for real businesses in the agency over the course of a semester. 1987 Active is a local athleisure wear brand.

Situation: When I attended BU, I wanted to join a student-run agency as soon as possible but I could not join AdLab until the spring due to needing to complete the prerequisites. I seeked out AdClub and joined as a copywriter my first semester and then became an account manager the following semester.

Impact: I worked both semesters with the brand 1987Active on two different product launches. I attended and helped organize photo/video shoots, wrote copy for potential TikToks, and coordinated between my team and the client on the type of content we would be creating. Though I was only a copywriter my first semester, I took charge of creating a pitch deck and creating deliverables as it was not being done in a timely manner. This helped me standout to both AdClub execs and to the client herself, so it was a smooth transition to account manager in the spring. This experience helped me understand what goes into a product launch and how to run an effective social media campaign.

Copywriter and Account Executive

The Work

To the right is my favorite videos from both of the individual photoshoots, all videography content can be found in the pitch decks.

Below are my favorite photos from the spring 2022 product drop, the rest of the photos can be found in the pitch deck.